March 1, 2007
Vice President, Sales
8855 Main St
Dear Mr. Smith:
In today's highly competitive and fast-paced market, organizations need strong and aggressive sales leadership to meet ever-changing business development goals. I am certain I can contribute this level of performance to your team, and I invite you to consider my qualifications and accomplishments.
- Experience: 15+ years of productive regional sales management, coupled with an MBA and a track record of success in leading diverse teams of value-added resellers.
- Results: Acknowledged for driving multimillion-dollar annual revenue growth; recipient of multiple company sales awards.
- Performance: Recognized as a top sales producer; recipient of numerous team-building commendations.
I am an accomplished sales strategist and solution-oriented manager who thrives in challenging, fast paced environments where my performance directly impacts the bottom line. In addition, I have solid organizational leadership and decision-making skills that can make an immediate contribution to your operations and business development.
Currently, I am seeking a position where I can continue to uphold strong sales and performance standards. As a member of your management team, I am confident that my innovative and results-focused approach would make a significant contribution to the continued success of your organization.
My resume is enclosed for your review and consideration. I would welcome the opportunity to speak with you regarding opportunities you have available currently or in the future.
Cover Letter Examples for Sales and Marketing Jobs
When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. Here are a few tips for how to write a strong sales, marketing, or public relations cover letter and what you should include.
Quantify Your Past Achievements
Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value.
Format Your Achievements to Make Them Visually “Pop” on the Page
The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example, qualifications I can bring to the table include:
- Consistently growing YOY sales by 20% each year for the last five years;
- Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
- Designing and launching a dynamic referral program that increased customer referrals by 60%.
Show Employers How You Would Offer an Advantage
Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.
Share Details on Skills
Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.
But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.
Make It Easy to Read
Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.
Personalize Your Cover Letter
You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs.
Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.
Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.